What is it about jingles that continually keep the listener engaged? The more scientific explanation of a jingle is a musical communication device. Jingles are more than little catchy songs; they are psychological devices that communicate information. A well written jingle does 3 things; it communicates a message, leaves the listener with a key to remember the message (the melody) and it adds image and personality to the business or product. We know that jingles are up to 400 times more memorable because we have had plenty of time to test them. In fact the first jingle was written in about 1926 for the Wheaties Company. It turned Wheaties around and it established jingles as advertising weapons of profound impact and effectiveness. Since then millions of businesses and products have become house hold names due to jingles.
LMG's founders, Simon Mills and Wazza Bray are invited to speak on jingles and their unique effectiveness at venues all over the world. Audiences are left with an understanding of how advertising addresses the brain, how to think like a six year old, and how to communicate a message more powerfully than any other vehicle on the planet all by simply using the humble jingle.
When asking the question could your business use a jingle, the answer is almost always yes! Providing you want to communicate a message and have it remembered by the listener and provided you have the right people to craft it for you without charging you like you were a global conglomerate.